From dance floor to studio - Lakota's first major rebrand in 30 years took us on a dive into the club’s history, from the 90s golden era to now, combining our love for music and design into a euphoric exploration of rave culture.
From dance floor to studio - Lakota's first major rebrand in 30 years took us on a dive into the club’s history, from the 90s golden era to now, combining our love for music and design into a euphoric exploration of rave culture.
Lakota has been the beating heart of the city's music scene for over 30 years and needed a rebrand that reflects who they are today. We built an identity, website and motion language for their new chapter that acknowledges their past, sets the tone for their future, and represents the diversity of the space.
‘Working with Rhombus has been a delightful journey. With the Lakota mark and visual identity established for nearly 30 years, changing it was no easy feat. However, Rhombus understood our heritage, history and future vision. Their past experience running their own events was an added bonus and gave them insight into the sector and its challenges. We are thrilled with our new identity. The motif and wordmark have real versatility and reflect our values; we hope they will see us through the next 30 years.’
Cassara Jackson, Director Lakota
Everything from the logo to image treatment is inspired by the venue's heritage, the building's architecture and the history of rave culture in Bristol.
Lakota's custom-built website connects their fresh identity with a brand new motion language and a host of new pages and functionality. The animated patterns and textures have been created using parts of the logo and the iconic walls and sticky floors in the club.
The verbal identity centres around three core pillars: Rebels with cause, Cut the fluff and Nuff respect. A purposeful new attitude underpinned by the venue’s focus on community and heritage.
