Some Grub featured by Dieline

We worked with the Some Grub team to create the brand identity, packaging and website to help them with their mission to redefine responsible pet parenting. Our approach to creating the brand identity was to celebrate the planet-friendly ingredients and canine community, balancing premium with playful and avoiding the traditional ‘eco aesthetic.’

“Inspired by retro tins from the early 1900s, the warm illustrations, balanced with hand-rendered typography and the unmistakable logo, create adorable and informative packaging highlighting Some Grub’s commitment to the planet and pets’ health. The custom iconography emphasises the brand’s values—being kinder to the earth and animals.”

Read more about the project on The Dieline