Designing a community centred food project that prevents homelessness

Brand Identity for Bristol Goods – a community centred food project that does good by Caring in Bristol featuring fresh fruit, veg and oven-ready meals from Bristol’s best chefs, helping prevent people from becoming homeless.

Our approach to the Bristol Goods brand was driven by its mission to connect the community through food while supporting homelessness prevention. We designed an identity that radiates warmth, accessibility, and purpose, capturing the essence of fresh, high-quality produce and chef-prepared meals. Vibrant typography and thoughtful design choices reflect the joy and nourishment at the heart of the initiative, while clear, compelling messaging emphasises the project’s social impact.

Since the launch of the Bristol Goods brand, the initiative has grown into a vital resource for the community, providing fresh meals and essential food supplies while raising awareness about homelessness prevention. The project has also seen a significant increase in public engagement and donations, ensuring its continued success in supporting vulnerable individuals and fostering a stronger, more connected Bristol.