Setting the standard for short-term letting

From Airbnb to VRBO, Guesthoo provides an end-to-end management service designed for stress-free everyday running of short-term lets. 

To Guesthoo, your home is more than a property. They treat it just like they would their own – because that’s how they started.

The all-encompassing rebrand took Guesthoo on a journey from brand strategy, to visual identity and verbal identity, as well as a brand new website to launch their new chapter to the world.

Starting as holiday homeowners themselves, Guesthoo have a deeper appreciation of what it means to let out a home so this was harnessed and honed in on from the outset. We developed a verbal identity informed by an overarching brand strategy centred around the people they support and the places they love.

The new logo is an evolution of the brand’s original mark. Now more clearly representative of a G, house and key. The cool, calm palette instantly puts you at ease, paired with Area Normal as the brand typeface. The clean sans serif has a modern tech feel but with human personality, encompassing Guesthoo’s promise of balancing smart-tech with a personal approach.

We built a brand that strikes a beautiful balance between property and people, handing Guesthoo the keys to unlock their next phase of growth.