Fareshare
A campaign to deliver food for one million meals
Foodstock is a life-saving initiative by Fareshare Southwest. The emergency winter operation aims to build a stockpile of ambient food with the funds and infrastructure to deliver it through difficult times. Rhombus has proudly supported the initiative with its launch in 2020. Our mission was to create and continue to evolve a brand to help deliver food for one million meals to people who need it.
We approached the campaign with a sense of urgency and optimism, combining vibrant colours with emotive illustration. The logo is hand rendered to give a distinctly human, hands-on feel and the animation is playfully empowering both visually and sonically.
The campaign design and identity has helped Foodstock smash its target year on year, delivering over 3 million meals to families facing financial hardship since its inception.
“Rhombus has consistently met our expectations, producing new and imaginative designs to refresh and re-engage supporters with FareShare South West’s annual FoodStock campaign. Their communications are impressive with quick, useful responses that kept us informed and on track.”
