Impact Route Setting

Impact approached us with the challenge of revitalising their brand identity to reflect their growth and leadership in the climbing industry. The brief centred around creating a flexible, future-proof brand that would resonate with climbers, wall owners, and route setters. The goal was to balance creativity and professionalism while maintaining trust and inspiring the community.

We took a deep dive into the climbing culture, from researching audience needs to bouldering with the Impact team. The approach focused on creating a versatile visual system, with bold colours, modern typography, and a logo inspired by the physical elements of climbing. Collaborative workshops with Impact ensured the brand’s values of adventure, quality, and community were at the heart of every design decision.

The refreshed identity not only modernises the brand but also enhances trust with wall owners, empowering the business to expand its services and solidify its role as an industry innovator. We hope their new brand and strategy will help the team reach new heights.