Noods Levels
A Two Step approach to fix the music sector
Noods Levels approached Rhombus to create a fresh, bold brand identity for the Two Step Programme. The challenge was to craft a design that speaks to both music businesses and emerging creatives while reflecting Noods’ DIY spirit. It needed to be simple, adaptable, and typography-driven, leaving room for future growth into sectors beyond music.
Colour was key in shaping the visual identity, crafting a vibrant palette with limes and oranges to symbolise creativity and optimism for young creatives, while blue and purple represent collaboration and innovation for businesses – paired with bold typography that delivers their vital message.
The ‘two-step’ frame in the logo became the focal point of the identity, symbolising the twofold mission of the programme. The frame also works as a flexible structure, adaptable for various uses – from motion to print.
The final visual identity is bold and adaptable, speaking to both businesses and creatives whilst leaving space for future growth into other creative sectors.
“Their warmth and passion for what we were trying to achieve shone through. They spent a lot of their own time learning about us as directors—why we do what we do, our long-term plans, and the projects we envision…
They listened carefully and produced a brand identity that exceeded our expectations. I don’t think we would have created what has been designed without Rhombus.”
