Reimagining Television Production

Pure Fiction TV needed a cohesive brand identity and website to reflect their mission: reimagining television production. They needed a modern, user-focused design to communicate their values of inclusivity and collaboration, while emphasising their proven track record in innovative global commercial television. The goal was to create a bold yet consistent brand language and a digital platform showcasing their commitment to creativity and a better way of working.

Rhombus employed a holistic branding and web design strategy, starting with a deep dive into Pure Fiction’s mission and audience. Using Helvetica Neue Bold for logos and Acumin Pro for body text ensured a balance of simplicity and professionalism. The 16:9 aspect ratio of the marquee was inspired the brand’s visual elements, integrating marque-framed imagery and monochrome palettes with vibrant blue accents. This approach embodied modern web design trends while aligning with their innovative spirit, resulting in a seamless, impactful digital experience.

The rebrand launched Pure Fiction TV’s new website, reinforcing their identity as next-generation creative producers and resonating with global audiences and industry stakeholders. The clear, bold branding improved user experience, enhancing engagement and showcasing their productions authentically.