Changing

the

perception

of

midlife

transitions

through

the

power

of

design

Sarah Wilsher is a midlife coach, supporting successful people through mid-life transitions. She needed a new brand to reflect the breadth of her work and offering, balancing key themes such as warmth, growth and experience

By utilising a personable serif font choice and a fresh, optimistic palette, the brand’s character is designed to instil confidence and energy. This springtime colour palette represents new beginnings, unlocking a hopeful future of possibility and opportunity. New emblems are used throughout. The Star is a nod to Sarah’s guiding principles as a ‘North Star’ for her clients, also acting as the ‘spark’ to reignite their confidence. In Japanese culture midlife transitions are referred to as a second spring’ – the Dandelion references this arrival and new beginnings.

Sarah’s new brand system means she can now expand her coaching portfolio, empowering individuals navigating mid-life transitions.