Stowaway
Launching a festival for true ravers, new ravers and little ravers
Stowaway festival offers a unique experience for true ravers, new ravers and little ravers. They were seeking a brand identity, digital experience and campaign that represents all of this and more – inquisitive and playful, with plenty to explore.
The motion-first identity and vibrant character design speaks to both adults and kids. With a vibrant colour palette categorised into day and night to help promote the awesome programme that spans live music, kids activities, mindfulness, tasty banquets and woods raves. The core of the brand’s storytelling is centred around a group of characters that ‘live’ on the Stowaway estate. The digital experience needed to embody the same energy as the festival to engage potential ticket buyers online. The custom built site features animated patterns, the motion characters and a scroll reactive colour changing lineup section.
The rebrand has supported Stowaway as it establishes itself as a standout event on the UK’s festival circuit, attracting a broader audience while preserving its unique charm. The playful character designs and interactive website have captivated the imaginations of both families and seasoned festival-goers, driving higher social media engagement and boosting attendee loyalty. Today, Stowaway Festival is celebrated for its inclusive atmosphere and unforgettable programming, making it a must-attend event for ravers of all ages.
“Over the past two years, we have collaborated with Rhombus Studio in creating a strong and recognisable brand identity, immersive website, animated characters, marketing materials, line-up posters and printed materials. Their attention to detail is second to none, and as a result, they have consistently met our (sometimes challenging!) expectations. They are approachable, professional and an all round lovely bunch of humans! We can’t thank the Rhombus team enough – our event has never looked so good and we couldn’t have done it without them.”
